SAP CPQ – Business Process flow for Back-end Integrations & Sales Journeys

Optimizing Sales Processes and Revenue Generation

In today’s competitive business landscape, organizations need to streamline their sales processes to achieve optimal efficiency and revenue generation. SAP CPQ (Configure, Price, Quote) is a cloud-based solution that helps businesses achieve this goal by providing a centralized platform for managing the entire sales process, from quoting to order fulfillment.

SAP CPQ integrates with various back-end systems, such as SAP ERP, SAP Sales Cloud CRM, SAP Commerce Cloud, SAP Subscription Billing, SAP BRIM, SAP Variant Configuration & Pricing, and S/4 HANA Public & Private Cloud for product master data, to ensure that all sales information is accurate and up-to-date. This integration streamlines the sales process and eliminates the need for manual data entry, which can lead to errors and delays.

SAP CPQ also provides a guided sales process that helps sales representatives walk through each step of the sale, from identifying the customer’s needs to creating a quote and closing the deal. This guided process ensures that all sales opportunities are handled consistently and efficiently.

Benefits of SAP CPQ for Back-end Integrations & Sales Journeys

There are many benefits to using SAP CPQ for back-end integrations and sales journeys, including:

Increased sales efficiency and productivity: SAP CPQ streamlines the sales process and eliminates the need for manual data entry, which can save sales representatives time and increase their productivity.
Improved quote accuracy: SAP CPQ integrates with product master data to ensure that all quotes are accurate and up-to-date. This can help to reduce errors and improve customer satisfaction.
Shorter sales cycles: SAP CPQ provides a guided sales process that helps sales representatives close deals more quickly. This can help to shorten sales cycles and improve revenue generation.
Enhanced customer experience: SAP CPQ provides a self-service portal that allows customers to configure products, request quotes, and track orders. This can help to improve the customer experience and increase customer satisfaction.

SAP CPQ Business Process Flow

The SAP CPQ business process flow typically consists of the following steps:

Lead capture and qualification: Sales representatives capture leads from various sources, such as marketing campaigns, website inquiries, and referrals. They then qualify these leads to determine if they are a good fit for the company’s products or services.
Opportunity creation: Once a lead is qualified, a sales representative creates an opportunity in SAP CPQ. The opportunity includes information about the customer, their needs, and the potential sales value.
Solution configuration: The sales representative configures the products or services that meet the customer’s needs. SAP CPQ provides a guided configuration process that helps the sales representative select the right products and options.
Quoting: The sales representative creates a quote in SAP CPQ. The quote includes the pricing for the configured products or services, as well as the terms and conditions of the sale.
Negotiation and close: The sales representative negotiates the terms of the sale with the customer. Once the terms are agreed upon, the sales representative closes the deal and creates an order in SAP CPQ.
Order fulfillment: places an order with standard integration to backend ERP, S/4 HANA Cloud, & On-Prem. The next process streamlines the order, which will be fulfilled by the fulfillment team.

Explore Business Processes for faster and seamless integration.

Business Process Flow & additional Diagrams :

Solution Process for Lead to Cash for Hybrid Component

Below Solution Value Flow Diagram depicts all supported business activities contributing to the solution process variant.Click on + to expand the Business Process flow

Lead to Cash for Hybrid Deployment: Quote to Order ( SAP CPQ Integration with SAP Commerce Cloud)

Lead to Cash for Hybrid Deployment: Solution Components for Master Data Integration (MDI)

Solution Business for Hybrid Deployment: Overview Process Flow

This flow instructs integration by connecting the quote object in the Quote 2.0 engine in SAP CPQ with the solution quote object in SAP S/4HANA & BRIM (SAP Billing and Revenue Innovation Management)